Geneva, Mar 2, 2010 - Chrysler is back at the 80th Geneva International Motor Show with the Chrysler 300C design study, Chrysler 300C eco style, PT Cruiser Couture Edition, Chrysler Sebring Cabrio and versatile Chrysler minivan image vehicle - prestigious cars that showcase the best of American style - along with Lancia vehicles (for Lancia brand information visit www.lanciapress.com).

For the first time the two brands are displayed in one exhibition area designed to move away from more traditional motor show stand, favoring a symbolic representation of the future convergence of both brands.

The union of Chrysler and Lancia go together perfectly, like two puzzle pieces that are now coupled to create an all-new entity with limitless possibilities, common vision and DNA. Illustrating the best of what automotive history has produced on both sides of the ocean are the Chrysler and Lancia brands' product portfolio, encompassed by an imposing graphic design backdrop of enormous jigsaw puzzle pieces with the latest in color and fashion.

This imposing backdrop symbolizes the fusion of Chrysler and Lancia under a banner of shared values: from elegance to technological innovation, from history to the will to shine in the future. The exhibit floors continues the puzzle theme, representing the union of the two brands with two puzzle piece platforms highlighting two Chrysler 300Cs on one piece and two Lancia Deltas on the other. In this setting the visitor becomes an essential part of the composition. In fact, the images of the public are transformed into puzzle pieces to complete the puzzle of the booth, thanks to an array of mirrors and video cameras.

At the 2010 Geneva Motor Show, the Chrysler brand takes the 300C sedan's groundbreaking styling to new heights with the Chrysler 300C design study. Combining the characteristics of the Chrysler brand and the Lancia brand, this unique Chrysler 300C features avant-garde interior styling through world-class materials and hand-crafted details.

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology since the first Chrysler brand vehicles were sold in 1925.

In 2009, the Chrysler brand comprised 20.4 percent of Chrysler Group LLC sales outside North America. The Chrysler Grand Voyager was the highest sales volume vehicle for the Chrysler brand outside North America last year.

Chrysler 300C Design Study

Designed to meet the sophisticated style of an individual with refined taste, the Chrysler 300C design study delivers elegance and craftsmanship.

Taking a page from the Lancia brand's historic collaboration with high-end Italian furniture designer Poltrona Frau, the all-new Chrysler 300C design study features a highly-detailed two-tone interior color scheme contrasting between the smoothness of Ivory White and the austerity of Matte Black.

The Chrysler 300C design study's interior cabin is designed like a refined living room from its Ivory White Alcantara headliner to its soft cashmere Loro Piana floor mats. Surrounding this inviting space are the instrument and upper door panels wrapped in Matte Black leather to highlight the dark chromed accents. Adding even more contrast and detail are lower door panels wrapped in soft Ivory White leather that highlights distinctive Cartier-inspired Lake Red double-seamed stitching accents.

Interior elements of the Chrysler 300C design study include tabs and door handles wrapped with individually cut and colored strips of naturally-tanned leather. The result is a three-dimensional sculpted geometrical pattern inspired by the contrast between Ivory White and Lake Red tones. In addition, the instrument panel's center bezel and console feature the Ivory White and Lake Red geometrical patterned design.

At the center of the Chrysler 300C design study's contrasting interior theme, softly-preserved Ivory White leather seats are accented with Lake Red double-seamed stitching on the seat backs and cushions. Matte Black stitching at the seats' perimeter provides detail.

The Chrysler 300C design study hosts its unique interior within a Deep Black three-coat exterior paint. This high-gloss paint process delivers a see-through glass effect inspired by Montblanc™ fountain pens. Finishing off the unique exterior are dark-chromed fascia and body-side accents and 20-inch dark-chromed aluminum wheels.

Chrysler 300C eco style

Based off of the Chrysler 300C, the most-awarded vehicle in the industry, each 300C eco style edition vehicle is individually accessorized with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.

At the 2010 Geneva Motor Show, the Chrysler 300C eco style vehicle will be on display and features a Vanilla exterior color with black roof, unique pewter finished exterior accents and large 20-inch wheels. On the inside, cactus-accented seat-inserts and door trim accents provide contrast, while bamboo appliqués placed on the door trim, center console and steering wheel deliver added texture and detail.

Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographic patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle.

Under the hood is the 5.7-liter HEMI® engine with Multi-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.

Chrysler PT Cruiser Couture Edition

In commemorating a decade of the Chrysler PT "Personal Transportation" Cruiser's timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.

Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style.

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, and all-new Radar Red leather seats deliver a contrasting look.

Chrysler continues to keep its icon fresh and exciting. The new Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

Chrysler Minivan Image Vehicle

With more than 26 years of minivan development, 65 segment-firsts, 40 available safety features and the most family-friendly features, Chrysler minivans remain the best vehicle to transport people and things.

At the 2010 Geneva Motor Show, a uniquely prepared Chrysler minivan image vehicle features the minivan-first Swivel 'n Go® seating system with second-row seats that swivel 180 degrees to face the third row, while a removable chess table is installed between the two rows and can be stored in the minivan's in-floor storage bins. Completing the "family room on wheels" is the Chrysler-first dual 22-cm (9-inch) rear DVD entertainment system with swiveling third-row monitor.

Special exterior appointments include Pearl White tri-coat exterior paint and unique 19-inch chromed-aluminum wheels. Inside, a distinctive two-tone interior environment includes Dark Slate Gray instrument panel and trim that provides contrast against the Pearl White leather seats with black piping and Whitewood trim accents.

Chrysler Sebring Cabrio

The Chrysler Sebring Cabrio delivers what no other cabrio on the road can: Chrysler's sleek and elegant design, fun-to-drive performance, fuel efficiency, a spacious interior that comfortably seats four adults and enough trunk room to hold two golf bags, even when the top is folded down.

With a new smooth-appearance hood and new wheel designs, Chrysler Sebring Cabrio gets an updated appearance. Retractable top options include a body-color painted steel retractable hard top and a power cloth top featuring an automatic tonneau cover. Top up or down, Sebring Cabrio provides the benefits of a coupe and the true open-air freedom of a cabrio at an affordable price.

As many as four occupants may experience Chrysler Sebring Cabrio's comfortable, roomy interior. Rear-seat passengers have plenty of head and leg room, while best-in-class (356-liters with the top up and 193-liters with the top down) trunk space gives Sebring Cabrio year-round functionality and versatility.

The Chrysler Sebring Cabrio features two fuel-efficient engine options: a powerful 2.0-liter turbo-diesel engine paired with six-speed manual transmission, and a responsive 2.7-liter 24-valve V-6 engine with six-speed Auto Stick.

Chrysler Sebring Cabrio has a rigid body structure that provides a quiet, comfortable ride and reduces cowl shake, even when the top is down. Front-wheel-drive architecture and three-box vehicle design contribute to a body that is 2.5-times stiffer in twist and 1.5-times stiffer in bending than the previous-generation Sebring Cabrio. These refinements make the latest Sebring Cabrio body structure stiffer than more expensive cabrios on the market.

• Bark Buckle UP's 2010 Pet Safe Choice Award recognizes the 2010 Chrysler Town & Country and the 2010 Dodge Journey as one of the 10-best vehicles to accommodate and secure pets
• Chrysler Town & Country is the best vehicle to transport people and pets with more than 65 minivan-first features, including Stow `n Go® seating and storage system, rearview conversation mirror, Parkview™ rear back-up camera and Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) advance safety systems
• With unmatched cargo flexibility for all your pet's needs, the 2010 Dodge Journey features spacious storage bins, including the Flip 'n Stow™ front-passenger seat concealed storage bin, Chill Zone™ glove box cooler and second-row dual in-floor storage bins with washable and removable liners

Chicago, Feb 12, 2010 -

The Chrysler Town & Country and Dodge Journey have been awarded Bark Buckle UP's 2010 Pet Safe Choice Awards at the 2010 Chicago Auto Show. The Pet Safe Choice Award is given to vehicles that best accommodate a variety of pet needs, including ventilation for pets and adaptability of third-party pet-travel gear.

"The 2010 Chrysler Town & Country continues to be the best vehicle to transport people, belongings and their pets with minivan-first second- and third-row fold-in-floor Stow `n Go seating, large in-floor covered storage bins, low step-in load floor, power-sliding doors and power liftgate," said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC.

Bark Buckle UP evaluated vehicles on a variety of criteria, including accommodation of animals and various kennel sizes, ease of pet access within the vehicle, ease of pet entry and exit, pet-friendly interior surfaces and their ease of clean up.

"Pets are an extension of every family, and the Dodge Journey's best-in-class seating and storage solutions meet the needs of all family members from kids to pets. With features like the available integrated booster seat that accommodates children comfortably, to in-floor storage that keeps all the pet-essentials organized and easy-to-reach, the Dodge Journey makes every trip better for the entire family," said Ralph Gilles, President and CEO — Dodge Brand, Chrysler Group LLC.

About 2010 Chrysler Town & Country

With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan. The 2010 Chrysler Town & Country continues to hit the mark in minivan innovation and value with more than 65 minivan-first features, a contemporary appearance, two distinct seating and storage systems, Stow `n Go® and Swivel `n Go®, segment-exclusive SIRIUS Backseat TV and more than 40 available safety features.

Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance.

The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).

About the Dodge Journey

The 2010 Dodge Journey redefines the expanding mid-size crossover segment, offering seven-passenger seating, safety and security, cargo flexibility and great all-weather driving capability. Add in its youthful, sporty look, fun-to-drive dynamics, innovative features and 25-mpg highway fuel-efficiency, and Dodge Journey gives customers the complete value package.

With the simple turn of a lever, Dodge Journey's available 5+2-passenger-seating system quickly folds the Tilt 'n Slide™ second-row seat cushion upward and slides the entire seat forward, allowing third-row passengers easy in-and-out access. Two available integrated child booster seats, a first in the mid-size crossover segment, quickly pull out from the second-row seat cushion, eliminating the need to transport bulky child seats. Spacious storage bins, including the Flip 'n Stow™ front-passenger seat concealed storage bin, Chill Zone™ glove box beverage cooler and second-row dual in-floor storage bins with liners are easy to reach.

In-vehicle technologies include Media Center™ 730N with navigation, 30-gigabyte hard drive with voice commands, iPod® Control, Uconnect Phone and real-time traffic monitoring. Rear-seat passengers will enjoy the available rear-seat entertainment system with a nine-inch screen, two wireless headphones and available SIRIUS Backseat TV™.

About the Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About Dodge Brand

Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow ‘n Go and Swivel ‘n Go seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger (with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.

About Bark Buckle UP

Christina Selter, "Pet Safety Lady"," founder of Bark Buckle UP, Bark10-4 and the Bark Buckle UP Charity, works closely with Fire, Police, Coast Guard and EMT personnel who support the safety program and has been featured at International Auto Shows, Pet Expos, Television, Radio, News Articles and guest speaking engagements nationwide. Bark Buckle UP is the recognized innovative leader and experts for pet travel safety. Bark Buckle UP educates and promotes awareness for pet safety while traveling with our pets. For more news and information, visit www.barkbuckleup.com

Chicago, Feb 10, 2010 - The Chrysler brand continues to delight customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1925.

"The 2010 Chrysler spring collection vividly illustrates the Chrysler brand's reinvigoration of the connection between refinement and excitement, innovation and involvement, comfort and couture, and people and the road," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Chrysler's new 300S models take the most awarded vehicle in its class, to a more passionate and youthful direction; the new Chrysler Town & Country Walter P. Chrysler Signature Series, the most innovative family vehicle on the road today, offers a great palette to show how stylish our minivans can be while delivering the innovations and irreplaceable functionality Chrysler minivans are known for; and the Chrysler PT Cruiser Couture Edition, gives one of the most timeless vehicles on the road today an added dose of sophistication to its already head-turning good looks."

The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.

Chrysler 300S Models

Starting with the sedan that marked the return of the great American car, the new 2010 Chrysler 300S models (available with a 3.5-liter V-6 engine, or legendary HEMI® V-8 engine) reignite the vehicle's incredible styling in an all-new model.

The Chrysler 300S models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300S models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly "shaved" doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300S' handling potential.

The cabins of the new Chrysler 300S models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered "300S" logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side-trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300S V-6 engine and 300S HEMI V-8 engine models.

Keeping passengers connected with their favorite tunes or mobile devices, the 300S models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM).

Designed to deliver excitement, the Chrysler 300S models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings.

The 2010 Chrysler 300S features a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg. For more performance, Chrysler 300S offers the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N⋅m) of torque, and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300S with 5.7-liter HEMI V-8 engine delivers 25 highway mpg.

The 2010 Chrysler 300S models will arrive at Chrysler dealerships in the spring of 2010.

Chrysler Town & Country Walter P. Chrysler Signature Series

With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan with the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series.

The 2010 Chrysler Town & Country Walter P. Chrysler Signature Series minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior with seating and trim combinations in Dark Slate Gray and Light Shale. Unique Macassar Range wood trim is paired with satin finishes on the instrument panel and doors to provide added detail. All-new, two-tone Light Shale seats with Dark Slate Gray bolsters feature perforated leather and are finished with French-seamed stitching. Additional standard features include the minivan-first Stow `n Go® seating and storage system, Media Center™ 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring.

Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging.

Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with Uconnect Navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg.

MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler PT Cruiser Couture Edition

In commemorating a decade of the Chrysler PT "Personal Transportation" Cruiser's timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.

Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style.

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel.

MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

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